Budweiser is making a pitch to be the official beer of the most sober state in the union. In a new campaign the brew says it will create a special can just for Utah if the #Bud4Utah hashtag gets circulated 84,899 times on Twitter by Sept. 13. That number represents the total square feet of the state. A video by VaynerMedia pushing the effort features a character named Jed lamenting the fact that Utah has an official state fruit (cherries), rock (coal) and flower (sego lily)—but not a beer.
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