Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide.
What is to be sold, to whom, by whom, how?
5 cardinal rules for selling anything;
7 characteristics of top salespeople;
The 4-step formula for power sales;
5 questions you must answer in a sales presentation;
3 points on getting attention;
5 things the prospect needs to know;
10 tips to closing on telephone appointments;
Setting the stage;
5 ideas for more effective sales presentations;
5 tips for better listening;
7 points on price objections;
6 ways to deal with any objection;
12 closing techniques for increased sales;
How to sell on referrals;
Recommended reading list for sales excellence.
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