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Thursday 1 October 2020

Adidas vs Puma - The Family Argument That Gave Rise to Sports Marketing


 


From making shoes in the laundry room to global power in sports: This is the story of a rivalry between two brothers who pioneered sports marketing with their relentless drive to be the best.


⏱ Timestamps ⏱ 00:00 Introduction 00:45 Dassler Brothers' Shoe Factory 03:18 The Olympics & World War II 04:55 The Birth Of Two Global Brands 06:55 A New Chapter of Sports Marketing 08:20 Adidas & Puma Today



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